Meet Jessica Assaf

I’m a I’m an award-winning serial entrepreneur, writer, community leader, PR expert and activist who has spent the past twenty years advocating for corporate accountability and consumer wellness. I’ve been recognized globally for my work and am the recipient of national awards including the Brower Youth Award, Forbes 30 Under 30. NYU’s 30 Under 30 and Cannabis Now’s 40 Under 40. And the majority of my accomplishments were achieved before the age of 30.

I equate my success to one factor: my ability to effectively and efficiently pivot across industries, coasts, careers and critical life choices. From graduating Harvard Business School at the age of twenty-six, moving to Los Angeles and producing a cannabis show with Snoop Dogg, to building, scaling and selling Prima, my first venture-backed company, I’ve become an authentic and acclaimed master of pivoting.

Beginning as an activist in the cosmetics industry as the co-founder of the teen-led coalition, Teens for Safe Cosmetics, my advocacy and leadership has inspired corporate companies like L’Oreal, OPI and Johnson and Johnson to create safer product formulations that protect the health of consumers. As a teenager, my lobbying efforts were instrumental in the passage of SB484, a first-of-its-kind legislation promoting safety and transparency in the cosmetic industry, signed by Governor Arnold Schwarzenegger well before I could legally vote.

I’ve previously written for publications including Forbes, Refinery29, Beauty Independent and Well+Good. My work has been featured in The New York Times, Fortune, Forbes, New York Magazine, The Wall Street Journal, BeautyMatter, Complex, Jezebel, Robb Report, Fashionista, Stylecaster, The Zoe Report, W Magazine, Business Insider, Harper’s Bazaar, Vogue, TechCrunch, High Times, WWD, C Magazine, Marin Magazine, ELLE, Playboy and more. My story has been featured across top media and in dozens of podcasts, books and documentaries, including The Human Experiment, produced by Sean Penn.

Let’s connect.

Curious about how to pivot? Have a speaking opportunity for me?Need a business mentor or consultant? I’m here for you.